Advertising´s Young Minds: November 2007 November 22, 2007
Posted by Daniel in Analyze this.trackback
Once again is time for the Advertising´s Young Minds: The Top 27 blogs of people under 27.
Since the last time I made a couple of changes to the methodology:
1. I decided to not count the Google PageRank anymore, because as someone pointed me the objective of this rank was the same of the Technorati Authority: to measure the amount of websites linking to that specific site. As my intention with this has always been to keep it as transparent as possible I choose to keep the simple Technorati option instead of the complex Google one.
2. I switched from Bloglines subscribers measure to the Google Reader subscribers, as they finally make to see how many subscriber a feed has. And I think everyone will be pretty happy with that choice as Google Reader is by far the most used feed reader actually.
The rules remains pretty much the same, with just a couple of changes:
1. Your blog must be written in english
2. Your blog must have been active for the past 3 months
3. Your blog must show some original thinking, it´s not enough to have a blog with ads to be in this list.
4. You must be 27 years old or under
5. You must work or want to work in advertising or any other marketing communications specialty, it doesn´t matter if you´re a planner, copywriter, art director, account executive or else.
6. You can only have one blog in the rank.
With that clear, here´s November edition of the Advertising´s Young Minds:
| # | Blog Name | Country |  |
 |
 |
 |
| 1 |
Noah Brier (25) |
US | 237 | 165 | 101 | 503 |
| 2 | What if they did (24) |
UK | 87 | 61 | 104 | 252 |
| 3 | Jack Cheng (23) |
US | 72 | 35 | 144 | 251 |
| 3 | Exit Creative (26) |
US | 148 | 47 | 28 | 223 |
| 5 | AdStructure (25) |
COL | 42 | 71 | 105 | 218 |
| 6 | Heron Preston (24) |
US | 50 | 69 | 86 | 205 |
| 7 | Selective Amnesia (25) | IND | 112 | 41 | 28 | 181 |
| 8 | Vincent Thome´s Blog (26) | FRA/UK | 57 | 50 | 30 | 137 |
| 9 | Confessions of a Wannabe Adman (23) |
UK | 32 | 70 | 31 | 133 |
| 10 | Cellar Door (25) | US | 35 | 46 | 40 | 121 |
| 11 | Advertising Pawn (24) |
FRA | 46 | 34 | 29 | 109 |
| 12 | Do.palicio.us (27) |
US | 44 | 29 | 31 | 104 |
| 13 | Organic Frog (26) |
FRA/UK | 21 | 35 | 39 | 95 |
| 14 | Lifefilter (26) | US | 17 | 10 | 61 | 88 |
| 15 | Serial Thoughts (21) |
ROM | 24 | 41 | 18 | 83 |
| 16 | The-Ad-Pit (25) | UK | 18 | 38 | 27 | 83 |
| 17 | Junior Planner I Am (26) |
US | 23 | 40 | 16 | 79 |
| 18 | Michael Karnjanaprakorn (25) |
US | 17 | 32 | 29 | 78 |
| 19 | Nicola Davies (23) |
UK | 21 | 33 | 23 | 77 |
| 20 | Adlads (23) |
UK | 20 | 42 | 10 | 72 |
| 21 | Big Secret Pizza Party (27) |
US | 16 | 37 | 17 | 70 |
| 22 | Creative in London (24) |
UK | 19 | 28 | 18 | 65 |
| 23 | Chet Gulland (27) |
CAN/US | 18 | 27 | 6 | 51 |
| 24 | Kevin Rothermel (27) |
US | 15 | 16 | 18 | 49 |
| 25 | Adspace Pioneers (22) |
AUS | 8 | 12 | 20 | 40 |
| 26 | Nil Desperandum (25) |
HK | 12 | 21 | 6 | 39 |
| 27 | Channel 8000 (27) |
DEN | 10 | 21 | 5 | 36 |
And other blogs that are being analyzed are:
| # | Blog Name | Country | |
|
|
|
| 28 |
Wowee, wow (26) |
GER | 8 | 21 | 7 | 36 |
| 29 | Don´t go dizzy (?) |
ROM | 11 | 22 | 2 | 35 |
| 30 | Hip Hop and Advertising (?) |
US | 17 | 8 | 9 | 34 |
| 31 | Things do not change, We change (26) |
UK | 12 | 15 | 7 | 34 |
| 32 | Diginative (23) |
UK | 11 | 0 | 20 | 31 |
| 33 | A Closet (27) |
THA | 0 | 26 | 4 | 30 |
| 34 | Ed Reilly (?) | US | 4 | 6 | 14 | 24 |
| 35 | El Gaffney (26) | US | 16 | 1 | 4 | 21 |
| 36 | Planner´s Delight (22) |
ROM | 2 | 12 | 4 | 18 |
| 37 | AdSurd (26) | NET | 4 | 10 | 4 | 18 |
| 38 | Breaking & Entering (23) | US | 0 | 10 | 3 | 13 |
| 39 | The Bottom Rung (?) |
CAN | 1 | 6 | 1 | 8 |
| 40 | Digestion (?) | US | 3 | 4 | 1 | 8 |
Wow - well this is a surprise (being considered here and all). Thanks for the mention, Daniel! I came across this rank when Diana’s blog (”Serial Thoughts”
got mentioned (for the record, we work in the same office), and I found your idea outstanding.
Along with other members of our younger generation, we’re currently causing quite a ruckus in the local industry to try to pinpoint all of the Romanian marcomm scene’s talents, in order to build up a steady, useful community for all of us so-called ‘youngbloods’. Anyway, the point is that, ever since it came out two months ago, we’ve been recommending this rank as a very relevant resource pool for all of them.
I’m also happy to find Sergiu’s blog (”Planner’s Delight”
considered - because he’s Romanian AND he’s (once again) another colleague of mine. 
Cheers!
P.S. I’m 20, by the way.
Keep up the great work, really enjoying discovering all these new blogs.
Well done guys and girls.
Oh wow! Thank you! This ranking is great, not just because I got featured, but it’s opened up a whole lot of others blogs for me. Thank you!
You are so much like me, or i’m like you, well anyway, if we knew each other we’d make a good team, hehe, keep up the good work
Guess what? Your blog is amazing! I can’t remember when was the last time i’ve overcome such a good blog that almost all articles/posts were interesting and wouldn’t regret spending my time reading it. I hope you will keep up the great work you are doing here and i can enjoy my everyday read at your blog.
Cool man i’m in!
Yea baby.. i’ll make it to the top one day
Keep it real
AdSurd.
thanks for mentioning the Bottom Rung! I’m 21 by the way.
Cheers, Angus
Awesome. I’m movin’ on up.
checking stats i saw an incoming link from this updated list…i get a kick out of the fact i’m #40. i’m 26, so if you’d like to replace the “?” feel free to do so. thanks for keeping this up. now i have more blogs to add to my list…
Thanks! Quick thought. Why don’t you factor in traffic rankings through Alexa? I think the number of hits a site gets should play a role.
cool!! thanks again dude. Hip Hop and Advertising is my friend Michael Miraflor’s blog - he’s the best digital media planner in the known universe. According to me.
thanks for putting http://www.hiphop-ads.com on the “analyzed” list!
i’m 25, going on 26 in a week’s time. so i still qualify
you have inspired me to update the blog more frequently.
So, I get to Cellar Door at number 10 and I’m thinking either not enough young people are blogging about advertising, you have a crush on her, or blogs 11-27 are just horrible.
Noah Brier on the other hand, very well deserved.
Why is the cut-off age 27? There is a plethora of “young” minds in advertising a good few years older than this age. I’m with BlogFun - crushability appears to be an issue here.
– O. (crushworthy strategist and blogger, aged 28 years and a few days)
The reason that I only count people aged 27 or under for this rank is because my original intention was to make a rank of “juniors” and “wannabes” as myself, but after talking to some people, they made me realize that it would be pretty difficult to know how junior someone is.
My option was then to make it of people under 30, but then once again my “advisors” made me realize that this could leave without choice to the younger ones, because, as you said, there are a plethora of young minds out there under 30 but with a lot of experience in the business. And as my original thought was to give a chance to the younger ones to be known, I decided to keep the limit in 27.
Why 27? Because it´s likely that you won´t have more than 4-5 years of experience in the advertising industry, so you are not really a senior. But you aren´t that junior either to not know anything about the business and to have an interesting point of view about it.
Hey Mike, thanks for the comment.
I totally agree with you. Traffic rankings is something that is totally missing to make this list more complete, the thing is that not all the 27 blogs have a record in the Alexa rankings and because their system works backwards, in order to give the right value to each blog, I should start assigning algorithms and that would mess up the whole transparency mojo that I have been trying to give to the research. (i.e. your ranking in Alexa is 2.780.801 while mine is 5.141.262, if I sum this info with the other numbers from Google, Technorati and Delicious this will make my blog way up yours, which is clearly not the case. I hope you understand what I meant)
Anyway, don´t worry. I´ll keep looking for a solution to this problem…
Hey Daniel — I was directed here by Courtney- I loved your blog! and esp. this post. what a great resource - and somehting I’m certainly going to look up to time and again to find new bloggers.
Keep it up!!
Thanks for keeping tabs on the younger generation of marketers - can you recommend any online ad communities that accept outside formats like blogger? We need a young revolution. Add me to the blogroll if you like what you read.
Cheers