Daniel Mejia / Planner

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Ideas, Insights e Inspiración desde Medellín, Colombia

Adstructure has moved and closed

Hi there, if there’s anyone out there still reading or suscribed to Adstructure I want to let you know that I have decided to close the blog for good.

What to do then?

1. If you are looking for any particular post you still can find it in it’s new home: adstructure.wordpress.com.

2. If you speak or at least understand spanish, you can keep following me at colectivoplanner.wordpress.com

This URL address (danielmejia.wordpress.com) will become my portfolio blog, where I’ll post some presentations, articles and cases I have worked on.

So if you was suscribed to this feed or made a link to this URL along this couple of years I give a huge thanks for all your support, it was quite nice to know and share with all of you. Hopefuly we will keep in contact in some other way.

Thanks and bye,

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Manifiesto

1. El planning más que una disciplina, es un estilo de vida

2. Mas que de consumidores, deberíamos hablar es de comunidades

3. En vez de medios, hablemos de plataformas para la marca.

4. En lugar de mensajes, debemos generar conversaciones.

5. Las marcas deben y pueden crear sus propios prosumers.

6. Historias envolventes + Acciones innovadoras = nueva formula creativa

7. Las ideas deben ser digitales en esencia, así su ejecución sea offline

8. La publicidad debe generar contenidos de consumo cultural

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